Serotonin Centers, an anti-aging and wellness franchise from fitness industry entrepreneur Eric Casaburi, is opening a location in Colts Neck, its first location in Monmouth County and the start of an expansion into the New Jersey.

Franchisees Dr. Lisa Granado and Danielle D’Alessio are expected to open at 178 Route 537 later this year, with four more locations coming to Monmouth County over the next two to three years, Casaburi said.

Casaburi, who started the fitness chain Retro Fitness in 2004, founded Serotonin Centers in 2019. Serotonin, named after the hormone that helps regulate mood, offers anti-aging and hormone treatments, including the hormone replacement, cosmetic enhancement, medically supervised weight loss and immunity. response treatments.

The agreement to develop five sites in Monmouth County is the first of others to come to New Jersey and also the first centers to introduce serotonin outside of Florida. “We are starting in Monmouth County and will grow from there,” Casaburi said.

How it started: Colts Neck entrepreneur uses franchising to quickly grow his Retro Fitness brand

“We are forging our way into a whole new industry, anti-aging,” Casaburi said. “I sort of cross paths with the medical industry and the fitness, health and wellness industry that’s out there, but they’ve never been able to come up with a mechanism to combine.”

Granado and D’Alessio share an interest in preventative medicine and anti-aging treatments.

“The arrival of the Serotonin franchise in the local market is an important step in helping those who wish to recalibrate and optimize their personal well-being,” D’Alessio said in a statement.

Eric Casaburi, founder of Serotonin Centers, is under super intense red light therapy which stimulates collagen and elastin and reduces inflammation.

Granado and D’Alessio, who have spent years serving the medical needs of families and individuals as a practicing physician and emergency medicine physician assistant, respectively, said they were confident to put together a “thorough list of customers in New Jersey.

“Paradoxically, the pandemic has grown the industry because it’s forced more people to think about their health in ways they haven’t in the past,” Granado said. “More than ever, people are realizing that once health is lost, it’s hard to regain,” she said in a statement.

David P. Willis, an award-winning business writer, has covered business and consumer news at the Asbury Park Press for more than 20 years. He writes’s What’s Going There column and can be reached at [email protected] Join his What’s Going There page on Facebook for updates.