Lids, the leading sports retailer, has opened its very first store at American Dream, the unprecedented entertainment / retail destination in East Rutherford, NJ, just minutes from New York City. American Dream’s new 7,000 square foot store will be Lids’ first flagship on the East Coast and the largest to date.
Lids’ signature collection of headwear, shirts, swimsuits and novelty products for men, women and children will be available on the new site. Options will be available in major North American leagues such as MLB, NFL, NHL and NBA, as well as popular companies such as adidas, New Era Cap, ’47, Mitchell & Ness, Hurley, Oakley , Local Crowns, and more. This Lids store will have the largest collection of caps and swimsuits in the United States, with over 2,000 unique headwear options and over 600 different swimsuit styles to choose from.
“We’re excited to kick off the New Year on a high note with the opening of Lids’s first East Coast flagship store in the iconic American Dream,” said Lawrence Berger, Partner, Ames Watson and President of FanzzLids Holdings. “Our largest Lids store to date will provide our buyers with the largest selection of headgear and swimwear in the United States with the vast team and product assortment our customers have come to expect from us. We look forward to locals and shoppers from far and wide to enjoy this upscale shopping experience.
In the personalized area of Lids, this flagship store will also have an expanded personalization section and allow on-site personalization of headgear, jerseys, t-shirts, etc. Over the next few weeks, more features and interactive elements will be added to the Lids Store, including a jumbotron above the custom area, which will be positioned in the heart of the store to mimic the look of a Lids store experience. Game.
You can see the new store below.