The Jordan brand, inspired by His Airness Michael Jordan, is one of the most iconic brands in basketball. They rose to fame through Jordan and have many superstars representing them. And now it looks like they want to conquer another sport in football, as Paris Saint-Germain have released their new kit with Lionel Messi, Kylian Mbappe and other stars sporting Jordan branding on their shirts.

The collaboration between PSG and Jordan began in 2018 with the aim of reaching a global audience. Michael Jordan, who is still one of the most popular athletes on the planet, wanted to reach untapped European markets. And to do this, the brand has partnered with one of the rising football teams, PSG.

PSG are full of stars and have asserted their dominance in domestic football. They may not have had the same success with the Continental Championships, but it’s probably only a matter of time before that happens. And they’ve released a new away kit featuring some of the biggest football stars on the planet.

ADVERTISING

The article continues below this ad

Fans react to Messi, Mbappe and PSG’s association with Michael Jordan brand

Sports, basketball and football fans seem to have mixed opinions of the kit. While many were excited to see Michael Jordan team up with PSG again, some were disappointed with the way the kit looked. Here are some of the best reactions:

Jordan X PSG gives MJ access to the European market

After much speculation and anticipation, PSG and the Jordan brand confirmed that they were working together in 2018. It was a huge moment as a big club like PSG teamed up with an iconic brand that had conquered the American market.

ADVERTISING

The article continues below this ad

DIVE DEEPER

After dealing with a failed marriage and a breakup with a “brother” like his teammate Kobe Bryant, Shaquille O’Neal tells his son Shareef about the harsh reality of life

4 days ago

This collaboration was not only for the benefit of PSG as a football club, but it also meant a lot to Michael Jordan. While it may be prominent in the American public, it has yet to reach the pocket of the population where soccer is the most popular sport.

ADVERTISING

The article continues below this ad

WATCH THIS STORY: Top 5 Players With Most NBA Finals MVPs

There is a huge section of football fans who don’t follow the American leagues. And this agreement seems to have increased its popularity since record sales were observed one year after the end of this agreement. And the Jordan brand finally seems to be winning over most European fans.