Lids has grown into one of the largest retail and entertainment hubs in North America.
The licensed and branded headwear and apparel retailer has opened a 7,000 square foot store. store in the more than 3 million square feet American Dream in East Rutherford, NJ. first stores in Europe, UK
The store has a huge assortment of Lids headwear, clothing, jerseys and novelty items for men, women and children. The selection includes options from major North American leagues including MLB, NFL, NHL and NBA, and top brands such as adidas, New Era Cap, ’47, Mitchell & Ness, Hurley and Oakley. With over 2,000 unique headgear selections and over 600 different swimwear styles to choose from, the new Lids will have the largest selection of hats and swimwear in the United States, the company said.
In addition, the flagship has an extensive customization section with on-site customization of hats, jerseys, t-shirts and more in the custom area of Lids. Additional features and experiential components will be added to the Lids store in the coming weeks, including a jumbotron above the custom area, located in the center of the store, which will replicate the look of a gaming experience.
Lids operates nearly 2,000 stores in the United States and Canada, including through its ongoing partnerships with Macy’s and Designer Brands (DSW). It also operates the National Hockey League (NHL) flagship store in New York as well as the National Basketball Association (NBA) flagship stores in New York and London.
“We are delighted to start the New Year on a high note with the opening of Lids’ first East Coast flagship store in the iconic American Dream,” said Lawrence Berger, President of FanzzLids Holdings, the holding company that owns Lids and Fanatics Lids College, and co-founder and partner of Ames Watson. “Our largest Lids store to date will provide our shoppers with the largest selection of headgear and swimwear in the United States with the vast team and product assortment our customers have come to expect from us.”
American Dream has expanded its tenant list. At the end of December, Toys “R” Us opened its first independent store under its new owners in the center.