The splendor and natural wonders of the Pacific Northwest are the inspiration and focus of the 2023 Major League Baseball All-Star Game logo, unveiled tonight by host Seattle Mariners ahead of their game against the Houston Astros.
Featuring the Mariners’ primary color palette of Northwest Green, Navy Blue and Silver with some yellow, the logo pays homage to both nature and the city of life in the region. In the top left we see the Seattle skyline with its famous Space Needle, this turns into a silhouette of navy blue evergreens in the top right. Behind it all, the towering presence of Mount Rainier towers over them, all with a setting sun in the distance.
The design was a collaboration between Major League Baseball and the Seattle Marinerswith the league taking the lead on the design side of things and the Mariners providing input on what they wanted for the game’s identity.
“We contacted the Mariners immediately, and while we understand what the logo should be, we still need to talk to them and get their input on how they want to present themselves to the world through an All-Star Game,” said Jason Yeadon, Creative Director of Brand Design for Major League Baseball on a call with SportsLogos.Net: “We get their understanding of the club, who they are, and their community, and then design based on that creative brief. “
“The league has done a great job listening to our ideas; it was a collaborative process,” said Kevin Martinez, Senior Vice President, Marketing and Marketing Communications for the Seattle Mariners. “We had that first meeting, and they came back with some initial designs, and as you can imagine there’s some feedback. They’ve done a wonderful job of listening, being upfront, and coming back with designs that immediately drew us in. A few points back, a few tweaks, and we got to a place we were all excited about pretty quickly.
The five-point shield used to hold the logo together represents the five states that make up the Pacific Northwest – Alaska, Idaho, Montana, Oregon and Washington. The typeface for “ALL*STAR GAME” was inspired by the Sailors jersey lettering and vintage travel posters. The yellow nautical rose between “ALL” and “STAR”, taken directly from the main logo of the Marinersis tilted to point northwest and the city of Seattle.
“When we spoke to the Mariners, we talked about their club, their identity, but also a broader Pacific Northwest identity and what they wanted to capture in the brand,” Yeadon continued of the MLB. “We started talking about going beyond Seattle; the idea of the five-state region is the inspiration behind the five points of the logo shape. We looked at different typefaces – the “Seattle” at the top and the northwest-pointing compass are taken from their main brand. They wanted to have that “sailor feel”, but also to develop that. So Mount Rainier is at the top as the focal point of the Pacific Northwest, then you go from the city to the trails to the mountains.
“We are Team Pacific Northwest, and we strive to be. We hoped the logo would be a celebration of the area to capture how special this place is. It’s majestic – the mountains, the water , trees, and Seattle, a world-class city,” Martinez said. “So how do we marry the two ideas in a way that’s compelling, visually interesting, and unique to our area? They came back with designs that hit the mark.
Comparing the design with previous All-Star Games held in Seattle…
You can see that the logo has an entirely different purpose than the previous two games. While the 2023 design, as we have already established, examines the Pacific Northwest region in detail, the 2001 logo was more about the team’s new ballpark, then named Safeco Field (now T-Mobile Field), which had just opened two years prior. When the Sailors first hosted the game in 1979, the club was only in its third season; therefore, the logo paid homage to the team itself and used its primary logo as the design basis (it was also the only All-Star Game logo that was so popular that the club eventually adopted it for to be his full-time logo thereafter).
“I think that’s a good mark; it represents the Mariners, it represents the region, and it’s going to be a unique look for this game,” Yeadon concluded. “I could see this on a water bottle or a laptop, going from town to a hike; it’s going to be in many different places. It’s that perfect succinct note.
Let’s see how the logo compares to other recent Major League All-Star Games:
The Mariners will wear the logo as a crest on the sleeve of their home, road and alternate jerseys throughout the 2023 regular season. have yet to be disclosed, as has the actual date for the 2023 MLB All-Star Game and its festivities – based on past All-Star Game scheduling patterns, I predict the game will be played on July 18, but I’m just guessing.
If you have a few minutes, check out our quick slideshow video of the last 60 MLB All-Star Game logos: